stable political situation, people are making a good living and are contented. Xiaomi have good condition to make a good sale environment.
government support telecommunicaiton industry developing.
government publish policy to help private companies growing.
Economical factors:
Gross National Product国民生产总值. Xiaomi adopted online sales strategy made the demand, purchase capacity of consumers, and GNP growing rapidly.
CNI人均国民收入: demand and purchase capacity of good impacted by people’s income, people are willing to buy more with increasing income.
Per capita disposable income(PCDI)人均可支配收入：it determines consumer whether afford the goods. Cellphone nowadays become the necessary product in our daily life. Xiaomi have advantages of its price and cost performance.
Sociocultural Factors:
era of 4G expand the market of smart phone
Youngs are perfer high performance and low price
people are supporting national industry
Technological Factors:
Android System’s feature, Perfect operablity brings funs and convinience to customers.
CPU technology grow results better processing capacity and fluency.
reduce cellphone heating issue.
SWOT Analysis
Strengths
1. Budget Smartphone launched via flash sale model
2. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage
3. Special launch of limited edition 16 GB storage and 2GB RAM phones
4. Offers sharpest and best display among its competitor phones
5. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures
6. Price has been a great strength for xiaomi models
Weaknesses
1. Perception of the brand is still not at par with samsung, lg etc
Opportunities
1. Improve upon by increasing display size, and making phone lighter as compared to competitors
2. Include latest OS with regular updates
Threats
1. Many competitors in same price tag segment
2. In terms of offering, similarity in storage space and connectivity options
回复 ( 2 )
童鞋，老师又出作业了。。。
PEST ANALYSIS:
Political factors:
Economical factors:
Sociocultural Factors:
Technological Factors:
SWOT Analysis
Strengths
1. Budget Smartphone launched via flash sale model
2. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage
3. Special launch of limited edition 16 GB storage and 2GB RAM phones
4. Offers sharpest and best display among its competitor phones
5. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures
6. Price has been a great strength for xiaomi models
Weaknesses
1. Perception of the brand is still not at par with samsung, lg etc
Opportunities
1. Improve upon by increasing display size, and making phone lighter as compared to competitors
2. Include latest OS with regular updates
Threats
1. Many competitors in same price tag segment
2. In terms of offering, similarity in storage space and connectivity options
波特五力我正在写，在百度上应该有中文的。。。。。